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Best Digital Marketing Agency in India | SEO | SMM | Website Design | Public Relation | Lead Generation | Content Marketing | Whatsapp Marketing | Native Ads

Converting blog content for service providers and optimizing keywords

Digital Marketing Agency In Meerut

It is definitely possible for handyman and service-type sites to optimize based on intent and generate income with blog content.

Thank you for asking. In terms of keyword research and blog content that converts, traditional e-commerce SEO differs greatly from service provider SEO.

On a local vs. national level, this changes again, but I’ll keep it general and actionable for this post.

When reading, keep in mind that service providers can be online (hosting, VPNs, legal documents, etc…), physical (like a plumber or a car towing service), or hybrid (like a veterinary pharmacy that allows local pickup and national shipping).

Depending on the type of service you provide, you may need to tweak these strategies.

Tactics for localized keyword research

This post begins with a discussion of keyword research.

A shop that sells t-shirts will have standard phrases like “electricians near me” or “dog groomers in Logan Circle.”

The keyword research will be the same wherever you use your preferred tool, like Google’s Keyword Planner. Because Keyword Planner doesn’t break down local volumes well, you should use your local knowledge as well.

Consider the neighborhoods where your audience lives.

In order to estimate market demand, I combine the total search volume from a larger city with a similar demographic – or from a nation – and divide it by the city’s population, adding a weight based on the demographics of that city.

If 100 people search nationally and your city has 10% of the population, assume 10 people search. If your city has a higher density of demographics, increase to 12 – if it has a lower density, decrease to 8.

Using local insights to personalize SEO

Consider adding a bit more search volume to your forecast if your city has a higher proportion of people with children than others.

You should reduce the volume of your dog grooming service if your suburbs are populated by Chihuahuas and Pomeranians.

It’s now time for you to share your knowledge of the area.

Imagine that your daycare is located downtown, but your audience lives in the suburbs and residential neighborhoods.

You cater to the professionals in downtown who need childcare while they work, not the neighborhoods your people live in.

My location isn’t in kolkata, so I wouldn’t search for “child care in kolkata” if the daycare is in DC where I live.

Instead, I would focus on “childcare in downtown DC” – or where my store is located – because this is what my customers are searching for, and this is where my business is situated.

A longer tail and a longer phrasing

The long tail and phrasing are where the money phrases are found.

Consider the needs of a busy professional. You should optimize for “open late” on nights when they’re going to work late and can’t pick up their kids on time.

As well as near their place of employment. If they work on the hill, they might search “by Chinatown” or “near the capital building,” instead of “downtown.” You might include this information in your FAQs or directions to make it easier for them to find you.

Content like this provides value to the potential customer, helps current customers find you, and lets search engines know what you do and where you do it.

Since a keyword research tool won’t find these volumes, you, as the local service provider, will need to use your knowledge to combine modifiers with main queries.

Pro-tip: Make sure your Google Business Profile page includes the hours of operation, and you have proper schema markup with the area served, including hours of operation by day. By offering flexible hours and having a knowledgeable SEO professional building your business, you gain an advantage over your competitors.

Blogging and SEO strategies for local businesses

Looking up your audience’s questions is another way to do service provider keyword research.

Your audience needs will be different if you live in a dry area without much water compared to a flood plain on the coast.

Here, let’s hire a handyman or plumber.

Dry rot may occur on roofs in the desert, and mold or leaks may occur more frequently in wet climates due to how water and ice expand and shrink.

Write about what to look for to identify the problem, and create “how to” content based on the most common and uncommon issues you fix.

 

By creating this content, you can help your local community and people living in similar climates understand what it takes to fix the problem. Alternatively, you can provide them with a method for getting a quote from you if it is complex.

A remarketing pixel can also be set up and you can promote your services to them, including a home upkeep subscription package.

You can also build internal links to these pages if you sell the parts or tools needed to do the repairs. If you add a call to action at the bottom of your post that says, “If you’re a DIYer, click here to shop for each of the tools you’ll need,” you can still make money.

 

Is this service available nationwide? Good, but be sure to categorize your blog differently.

A local business will have categories related to local issues. In order to find the resources you’re looking for, you want categories that are easy to navigate for people regardless of their location.

The YouTube channel is a great place to find “how to” videos. You can also just type the issue and see what comes up in the search box.

Then look at the video titles appearing for each. To determine if the issue is common, look at the view counts, comments, thumbs-ups, and other signals.

There is a blog post on how-to, but what about service pages? Intent-based keywords should be divided up.

 

 

When someone is seeking “how to” information, they may wish to identify problems, fix them themselves rather than hire someone, and know the steps to follow. A person may be seeking the skill levels necessary to complete the task and deciding it is too difficult. This is where you come in and help them.

A query for “roofers that specialize in mold” implies that someone is seeking a service provider. Optimize your service page for it, not your how-to guide.

Blogging and SEO strategies for local businesses

Now that you have a variety of ways to research keywords for service providers, let’s talk about making money without having a product or ebook.

 

 

There are many options available to you. Among them are:

Sell sponsorships to local or national businesses that complement what you offer in your newsletter.

Even if they’re not ready to purchase or out of the market, you still make money.

When you share relevant content on a weekly or monthly basis, you earn their trust and may be contacted when they need your help.

Your content should contain affiliate links.

As a result, you’ll see which products, services, and guides convert the most and know which to build first.

By knowing what your audience uses more often as you expand your offerings, you can jump right in instead of guessing what your next offering will be.

 

 

 

Get paid for views and clicks from your audience by joining a cost-per-thousand (CPM) or cost-per-click (CPC) ad network.

Sponsor or sell ad space to complementary companies or service providers.

The trick is getting the audience to a platform you control and can market back to them, like a newsletter or SMS list, or a forum and community they feel comfortable in.

Hopefully, this has answered your question, and thanks for reading

Converting blog content for service providers and optimizing keywords

Digital Marketing Agency In Meerut

It is definitely possible for handyman and service-type sites to optimize based on intent and generate income with blog content.

Thank you for asking. In terms of keyword research and blog content that converts, traditional e-commerce SEO differs greatly from service provider SEO.

On a local vs. national level, this changes again, but I’ll keep it general and actionable for this post.

When reading, keep in mind that service providers can be online (hosting, VPNs, legal documents, etc…), physical (like a plumber or a car towing service), or hybrid (like a veterinary pharmacy that allows local pickup and national shipping).

Depending on the type of service you provide, you may need to tweak these strategies.

Tactics for localized keyword research

This post begins with a discussion of keyword research.

A shop that sells t-shirts will have standard phrases like “electricians near me” or “dog groomers in Logan Circle.”

The keyword research will be the same wherever you use your preferred tool, like Google’s Keyword Planner. Because Keyword Planner doesn’t break down local volumes well, you should use your local knowledge as well.

Consider the neighborhoods where your audience lives.

In order to estimate market demand, I combine the total search volume from a larger city with a similar demographic – or from a nation – and divide it by the city’s population, adding a weight based on the demographics of that city.

If 100 people search nationally and your city has 10% of the population, assume 10 people search. If your city has a higher density of demographics, increase to 12 – if it has a lower density, decrease to 8.

Using local insights to personalize SEO

Consider adding a bit more search volume to your forecast if your city has a higher proportion of people with children than others.

You should reduce the volume of your dog grooming service if your suburbs are populated by Chihuahuas and Pomeranians.

It’s now time for you to share your knowledge of the area.

Imagine that your daycare is located downtown, but your audience lives in the suburbs and residential neighborhoods.

You cater to the professionals in downtown who need childcare while they work, not the neighborhoods your people live in.

My location isn’t in kolkata, so I wouldn’t search for “child care in kolkata” if the daycare is in DC where I live.

Instead, I would focus on “childcare in downtown DC” – or where my store is located – because this is what my customers are searching for, and this is where my business is situated.

A longer tail and a longer phrasing

The long tail and phrasing are where the money phrases are found.

Consider the needs of a busy professional. You should optimize for “open late” on nights when they’re going to work late and can’t pick up their kids on time.

As well as near their place of employment. If they work on the hill, they might search “by Chinatown” or “near the capital building,” instead of “downtown.” You might include this information in your FAQs or directions to make it easier for them to find you.

Content like this provides value to the potential customer, helps current customers find you, and lets search engines know what you do and where you do it.

Since a keyword research tool won’t find these volumes, you, as the local service provider, will need to use your knowledge to combine modifiers with main queries.

Pro-tip: Make sure your Google Business Profile page includes the hours of operation, and you have proper schema markup with the area served, including hours of operation by day. By offering flexible hours and having a knowledgeable SEO professional building your business, you gain an advantage over your competitors.

Blogging and SEO strategies for local businesses

Looking up your audience’s questions is another way to do service provider keyword research.

Your audience needs will be different if you live in a dry area without much water compared to a flood plain on the coast.

Here, let’s hire a handyman or plumber.

Dry rot may occur on roofs in the desert, and mold or leaks may occur more frequently in wet climates due to how water and ice expand and shrink.

Write about what to look for to identify the problem, and create “how to” content based on the most common and uncommon issues you fix.

 

By creating this content, you can help your local community and people living in similar climates understand what it takes to fix the problem. Alternatively, you can provide them with a method for getting a quote from you if it is complex.

A remarketing pixel can also be set up and you can promote your services to them, including a home upkeep subscription package.

You can also build internal links to these pages if you sell the parts or tools needed to do the repairs. If you add a call to action at the bottom of your post that says, “If you’re a DIYer, click here to shop for each of the tools you’ll need,” you can still make money.

 

Is this service available nationwide? Good, but be sure to categorize your blog differently.

A local business will have categories related to local issues. In order to find the resources you’re looking for, you want categories that are easy to navigate for people regardless of their location.

The YouTube channel is a great place to find “how to” videos. You can also just type the issue and see what comes up in the search box.

Then look at the video titles appearing for each. To determine if the issue is common, look at the view counts, comments, thumbs-ups, and other signals.

There is a blog post on how-to, but what about service pages? Intent-based keywords should be divided up.

 

 

When someone is seeking “how to” information, they may wish to identify problems, fix them themselves rather than hire someone, and know the steps to follow. A person may be seeking the skill levels necessary to complete the task and deciding it is too difficult. This is where you come in and help them.

A query for “roofers that specialize in mold” implies that someone is seeking a service provider. Optimize your service page for it, not your how-to guide.

Blogging and SEO strategies for local businesses

Now that you have a variety of ways to research keywords for service providers, let’s talk about making money without having a product or ebook.

 

 

There are many options available to you. Among them are:

Sell sponsorships to local or national businesses that complement what you offer in your newsletter.

Even if they’re not ready to purchase or out of the market, you still make money.

When you share relevant content on a weekly or monthly basis, you earn their trust and may be contacted when they need your help.

Your content should contain affiliate links.

As a result, you’ll see which products, services, and guides convert the most and know which to build first.

By knowing what your audience uses more often as you expand your offerings, you can jump right in instead of guessing what your next offering will be.

 

 

 

Get paid for views and clicks from your audience by joining a cost-per-thousand (CPM) or cost-per-click (CPC) ad network.

Sponsor or sell ad space to complementary companies or service providers.

The trick is getting the audience to a platform you control and can market back to them, like a newsletter or SMS list, or a forum and community they feel comfortable in.

Hopefully, this has answered your question, and thanks for reading

Rohan Parashar

Rohan Parashar

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Rohan Parashar

Rohan Parashar

Leave a Replay

Boost your traffic:

About Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Recent Posts

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Weekly Tutorial

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