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Best Digital Marketing Agency in India | SEO | SMM | Website Design | Public Relation | Lead Generation | Content Marketing | Whatsapp Marketing | Native Ads

Here’s how to harness the power of pre-outreach

Digital marketing Agency in Meerut

This Photo is taken from istock

Traffic is the name of the game when it comes to digital marketing. A lot of traffic comes from generating links and social shares for your content.

It’s a challenge even for the most popular bloggers. I’m serious. Despite their best efforts, even the most established digital content creators with the most engaged audiences sometimes struggle to get interaction.

A small blog owner might find this disheartening.

If Seth Godin’s posts don’t get shared, what hope do you have of going viral with your grandma’s cheesecake?

It’s the best cheesecake in the history of the world, but how do you get people to share it with their friends?

I’d like to introduce you to a little strategy called pre-outreach.

How does that work? After your release, your work ahead of content drops pays off. Establishing relationships with industry players, journalists, editors, and bloggers is what it’s all about.

In most cases, this is a two-way street, with you promoting their content and they promoting yours.

What’s really remarkable about it is that it’s not limited to blogging. Pre-outreach can also link email marketing, search engine optimization (SEO), influencer marketing, and social media marketing.

Even when you don’t release new content, your traffic will increase consistently if your pre-outreach strategy is effective.

That sounds great, doesn’t it? Here’s how you can create and implement a pre-outreach strategy that will generate links and shares.

Using a pre-outreach strategy may not be the best use of your time if your business lacks visibility.

Instead, you should focus on improving your profile first. Following that, you should revisit your pre-outreach plan.

Check Your Circles First

My pre-outreach campaigns always begin with gathering a list of experts and partners I regularly collaborate with.

If you use CRM systems like Nimble or Pitchbox or have a spreadsheet with their names and contact information, this is a simple task.

Review your current list of subscribers and social media followers. Most likely, some of them will be interested in sharing your content.

I separate all my contacts into two lists after creating this spreadsheet.

  • I will ask the first list of people to endorse my piece on their social media channels.
  • Second, I will reach out to those who may be interested in linking back.

Both times, I remember that I’m asking for a favor, so I make sure it’s easy and beneficial for them to assist me. No one enjoys doing a favor for someone who makes it difficult or offers nothing in return. Whenever I promote something, I always ask if they want me to do so.

Some people believe that email blasting people you don’t know is the best way to get links. This is not something I would recommend.

Cold outreach emails have a response rate of just 1-5%, according to a recent study. I can confirm that number from my own experience. To get one link, I had to send about 40 cold emails.

The only time I ask people to refer to my piece is if I know them and have previously worked with them to build links.

From my pre-outreach list, I can easily filter out contacts I’ve never built links with.

I prefer manual outreach over automated email outreach funnels for pre-outreach. As a result, I can double-check that the email is being sent to the right person and add a bit of personalization to each mail.

Additionally, thanks to the Digital Olympus conference, I have a good number of digital marketing influencers who are always willing to help me spread the word once my post goes live.

You can build relationships with industry leaders by launching your event or podcast.

Another example is Jason Barnard’s podcast. In addition to covering SEO, copywriting, and more, he uses this platform to promote his content effectively by inviting guests.

Finally, if you have close ties with companies that send out mass emails to their subscribers, this could be a gold mine for you.

Offer to mention their post in your email marketing campaign in exchange for being featured in their mass emails.

In general, the more people you have a good working relationship with, the better your chances of getting links and social shares.

Having reached out to all your contacts, let’s see what to do next.

Securing links beyond your circles

Getting enough links requires reaching out to people beyond your contacts. Using pre-outreach to build relationships and warm up people is a great idea.

Pre-outreach contacts should first be provided with value and benefits so they feel obligated to respond.

You might find this to be time-consuming if you aren’t familiar with your industry experts.

 

Here are the steps you should follow:

Find experts who regularly contribute to multiple blogs

You might start by looking at sites that accept guest posts to get a list of potential contributors.

You can also use BuzzSumo’s “Top Authors” tool to search for content related to your pre-outreach content using any keyword.

If you want to find contributors who write for multiple blogs, you need to look at the list of authors.

Create a compelling value proposition

It’s important to create a compelling value proposition since most of us aren’t as popular as Rand Fishkin or Matthew Woodward.

Our most straightforward approach is to ask potential linkers to:

You can add their quotes (if they’re interested and have time).

If they have a post they’d like to refer to, share your final draft with them.

They both provide them with value and enable you to establish a beneficial relationship with them.

Check out this post, which can help you increase your email outreach response rate.

When I realized my new post would be published soon, I was doing a roundup with many experts. As a result, I asked the contributors to consider linking to my article. Due to their desire to be helpful, I immediately got ten links.

Providing value to people you don’t know is the key to working with them.

Cold mass emails might seem more accessible, but investing your time and energy in building relationships with experts will pay off. In the future, you might even become link-building partners.

Invest in Building Rewarding Relationships

The only thing left to do is to implement your pre-outreach strategy.

You’ll soon discover, however, that it’s not quite as simple as it sounds. As a result, you’re going to run into a lot of dead ends, such as seemingly perfect linking partners who don’t respond to your emails, or shares that don’t come in as you expected.

Don’t give up. It’s a long game you’re playing. If you approach each person with a proposition that will benefit them, you will build a network and generate exposure.

Optimizing voice searches

As per report published in 2020 by Mobile Marketing Association (MMA) and digital agency Isobar stated that voice search queries in india is growing by 270% per year. Your content will be more discoverable and rank higher in voice search results if you understand and incorporate voice search optimization techniques. Think about search queries and keywords using more conversational, long-form questions.

UGC (User-Generated Content)

Social proof and engagement are provided by user-generated content. By launching engaging contests and challenges with specific hashtags, themes or formats, brands can encourage UGC creation. Engagement and reach can also be boosted by partnering with relevant influencers.

Engaging the audience in content creation can enhance brand credibility and customer loyalty. In this way, brands can be shaped and consumers can feel a sense of community.

The social commerce industry

It is expected that social media platforms will become e-commerce ecosystems in the near future, which will have a significant impact on the digital shopping landscape. I predict major platforms like Facebook, Instagram, and TikTok will lead the way in integrating more prominent shopping features into their user experiences in the coming years. Among these are streamlined shopping journeys, enhanced product discovery, immersive experiences, and social proof to encourage future purchases.

Businesses can take advantage of these changes to engage their audiences and convert that engagement directly into sales by adopting these changes.

Data protection and privacy

Businesses must prioritize consumer trust and data protection as data privacy becomes increasingly scrutinized. Data privacy practices and transparent data policies will give companies a competitive advantage by 2024. In order to maintain customer trust and loyalty, businesses must implement secure methods for collecting and storing data, obtain explicit consent, and comply with evolving privacy regulations.

Business that demonstrate a steadfast commitment to protecting personal information will not only navigate the complexities of data privacy, but also strengthen their reputation as trustworthy custodians of customer data as consumers become more vigilant about how their data is handled.

A Purpose-Driven Marketing Approach

It is becoming increasingly common for consumers to seek out brands that align with their values as environmental concerns take center stage. Businesses must adopt sustainable and purpose-driven marketing strategies that are authentic to their brand in order to succeed.

Demonstrating eco-friendly initiatives isn’t enough. Instead, brands should actively implement sustainable practices, support social causes, and authentically validate their purpose. Today, brands that genuinely embody and communicate a commitment to sustainability are more likely to attract and retain loyal and socially conscious customers.

Companies that adapt to these trends will be able to meet the expectations of their audiences and maintain success in an ever-changing marketing landscape.

Here’s how to harness the power of pre-outreach

Digital marketing Agency in Meerut

This Photo is taken from istock

Traffic is the name of the game when it comes to digital marketing. A lot of traffic comes from generating links and social shares for your content.

It’s a challenge even for the most popular bloggers. I’m serious. Despite their best efforts, even the most established digital content creators with the most engaged audiences sometimes struggle to get interaction.

A small blog owner might find this disheartening.

If Seth Godin’s posts don’t get shared, what hope do you have of going viral with your grandma’s cheesecake?

It’s the best cheesecake in the history of the world, but how do you get people to share it with their friends?

I’d like to introduce you to a little strategy called pre-outreach.

How does that work? After your release, your work ahead of content drops pays off. Establishing relationships with industry players, journalists, editors, and bloggers is what it’s all about.

In most cases, this is a two-way street, with you promoting their content and they promoting yours.

What’s really remarkable about it is that it’s not limited to blogging. Pre-outreach can also link email marketing, search engine optimization (SEO), influencer marketing, and social media marketing.

Even when you don’t release new content, your traffic will increase consistently if your pre-outreach strategy is effective.

That sounds great, doesn’t it? Here’s how you can create and implement a pre-outreach strategy that will generate links and shares.

Using a pre-outreach strategy may not be the best use of your time if your business lacks visibility.

Instead, you should focus on improving your profile first. Following that, you should revisit your pre-outreach plan.

Check Your Circles First

My pre-outreach campaigns always begin with gathering a list of experts and partners I regularly collaborate with.

If you use CRM systems like Nimble or Pitchbox or have a spreadsheet with their names and contact information, this is a simple task.

Review your current list of subscribers and social media followers. Most likely, some of them will be interested in sharing your content.

I separate all my contacts into two lists after creating this spreadsheet.

  • I will ask the first list of people to endorse my piece on their social media channels.
  • Second, I will reach out to those who may be interested in linking back.

Both times, I remember that I’m asking for a favor, so I make sure it’s easy and beneficial for them to assist me. No one enjoys doing a favor for someone who makes it difficult or offers nothing in return. Whenever I promote something, I always ask if they want me to do so.

Some people believe that email blasting people you don’t know is the best way to get links. This is not something I would recommend.

Cold outreach emails have a response rate of just 1-5%, according to a recent study. I can confirm that number from my own experience. To get one link, I had to send about 40 cold emails.

The only time I ask people to refer to my piece is if I know them and have previously worked with them to build links.

From my pre-outreach list, I can easily filter out contacts I’ve never built links with.

I prefer manual outreach over automated email outreach funnels for pre-outreach. As a result, I can double-check that the email is being sent to the right person and add a bit of personalization to each mail.

Additionally, thanks to the Digital Olympus conference, I have a good number of digital marketing influencers who are always willing to help me spread the word once my post goes live.

You can build relationships with industry leaders by launching your event or podcast.

Another example is Jason Barnard’s podcast. In addition to covering SEO, copywriting, and more, he uses this platform to promote his content effectively by inviting guests.

Finally, if you have close ties with companies that send out mass emails to their subscribers, this could be a gold mine for you.

Offer to mention their post in your email marketing campaign in exchange for being featured in their mass emails.

In general, the more people you have a good working relationship with, the better your chances of getting links and social shares.

Having reached out to all your contacts, let’s see what to do next.

Securing links beyond your circles

Getting enough links requires reaching out to people beyond your contacts. Using pre-outreach to build relationships and warm up people is a great idea.

Pre-outreach contacts should first be provided with value and benefits so they feel obligated to respond.

You might find this to be time-consuming if you aren’t familiar with your industry experts.

 

Here are the steps you should follow:

Find experts who regularly contribute to multiple blogs

You might start by looking at sites that accept guest posts to get a list of potential contributors.

You can also use BuzzSumo’s “Top Authors” tool to search for content related to your pre-outreach content using any keyword.

If you want to find contributors who write for multiple blogs, you need to look at the list of authors.

Create a compelling value proposition

It’s important to create a compelling value proposition since most of us aren’t as popular as Rand Fishkin or Matthew Woodward.

Our most straightforward approach is to ask potential linkers to:

You can add their quotes (if they’re interested and have time).

If they have a post they’d like to refer to, share your final draft with them.

They both provide them with value and enable you to establish a beneficial relationship with them.

Check out this post, which can help you increase your email outreach response rate.

When I realized my new post would be published soon, I was doing a roundup with many experts. As a result, I asked the contributors to consider linking to my article. Due to their desire to be helpful, I immediately got ten links.

Providing value to people you don’t know is the key to working with them.

Cold mass emails might seem more accessible, but investing your time and energy in building relationships with experts will pay off. In the future, you might even become link-building partners.

Invest in Building Rewarding Relationships

The only thing left to do is to implement your pre-outreach strategy.

You’ll soon discover, however, that it’s not quite as simple as it sounds. As a result, you’re going to run into a lot of dead ends, such as seemingly perfect linking partners who don’t respond to your emails, or shares that don’t come in as you expected.

Don’t give up. It’s a long game you’re playing. If you approach each person with a proposition that will benefit them, you will build a network and generate exposure.

Optimizing voice searches

As per report published in 2020 by Mobile Marketing Association (MMA) and digital agency Isobar stated that voice search queries in india is growing by 270% per year. Your content will be more discoverable and rank higher in voice search results if you understand and incorporate voice search optimization techniques. Think about search queries and keywords using more conversational, long-form questions.

UGC (User-Generated Content)

Social proof and engagement are provided by user-generated content. By launching engaging contests and challenges with specific hashtags, themes or formats, brands can encourage UGC creation. Engagement and reach can also be boosted by partnering with relevant influencers.

Engaging the audience in content creation can enhance brand credibility and customer loyalty. In this way, brands can be shaped and consumers can feel a sense of community.

The social commerce industry

It is expected that social media platforms will become e-commerce ecosystems in the near future, which will have a significant impact on the digital shopping landscape. I predict major platforms like Facebook, Instagram, and TikTok will lead the way in integrating more prominent shopping features into their user experiences in the coming years. Among these are streamlined shopping journeys, enhanced product discovery, immersive experiences, and social proof to encourage future purchases.

Businesses can take advantage of these changes to engage their audiences and convert that engagement directly into sales by adopting these changes.

Data protection and privacy

Businesses must prioritize consumer trust and data protection as data privacy becomes increasingly scrutinized. Data privacy practices and transparent data policies will give companies a competitive advantage by 2024. In order to maintain customer trust and loyalty, businesses must implement secure methods for collecting and storing data, obtain explicit consent, and comply with evolving privacy regulations.

Business that demonstrate a steadfast commitment to protecting personal information will not only navigate the complexities of data privacy, but also strengthen their reputation as trustworthy custodians of customer data as consumers become more vigilant about how their data is handled.

A Purpose-Driven Marketing Approach

It is becoming increasingly common for consumers to seek out brands that align with their values as environmental concerns take center stage. Businesses must adopt sustainable and purpose-driven marketing strategies that are authentic to their brand in order to succeed.

Demonstrating eco-friendly initiatives isn’t enough. Instead, brands should actively implement sustainable practices, support social causes, and authentically validate their purpose. Today, brands that genuinely embody and communicate a commitment to sustainability are more likely to attract and retain loyal and socially conscious customers.

Companies that adapt to these trends will be able to meet the expectations of their audiences and maintain success in an ever-changing marketing landscape.

Rahul Jain

Rahul Jain

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